Loads of creators post pictures of routines. Bearmore makes yours one they'll want to do.
You know how to put together an amazing routine, but it can still get overlooked. The feed tends to reward the loudest content, not necessarily the best. Bearmore gives your routine more weight.
A Burst turns your routine into a structured experience your audience can schedule, do, and share. It gives you a lasting piece of work with your name on it, a quality score that adds credibility to your work, and recurring income when your audience becomes Bearmore members.
Why should you care?
What you get out of this
Real audience engagement
Most routine content gets watched, maybe saved, then forgotten.
A Burst gives your audience something they can schedule, do, and share. One simple way to distribute it is by asking people to comment on your post to get the Burst link sent to them. Comments are one of the strongest ways to increase reach on Instagram, so that can help the post go further before anyone has even opened the Burst.
But the bigger difference is what people do next. When someone schedules your Burst, they’re making time for it. When they invite a friend, your content becomes part of something shared. When they complete it, they have something to talk about and pass on with your name attached.
That creates a stronger connection to your work than a carousel that gets saved to a folder and never revisited.
Add credibility to your work
Anyone can post a morning routine. Not many creators can say theirs has been independently assessed for quality, sequencing, timing and difficulty, and can flex their score to an audience.
When your Burst is live, it carries a quality score and a difficulty rating generated by Bearmore’s evaluation engine. That engine has been built on 2,401 activity pairings and 467 quality reviewed studies, and it keeps learning from the thousands of sessions people log in Bearmore. The ratings give your audience another reason to trust that the routine is worth doing.
A Burst also gives that routine a life beyond the original post. Months later, people can still find it, do it and share it with your name attached.
Earn recurring income
You earn 30% of all cash collected on every paid Bearmore Membership that comes in through your referral link, for each member's first two years.
Attribution is tracked through your referral link. Anyone who comes through it and then creates an account is credited to you for their first two years, no matter what else they click later.
Payouts run monthly on a Net 30 basis. Minimum threshold is US$100. Commissions are calculated and paid in USD.
Before you start promoting, you’ll get a free lifetime Bearmore membership, plus a second one you can pass on to someone in your world. It means you can experience the product.
What that can look like
If 100 people join Bearmore through your Burst, that is somewhere between US$3,960 and US$8,600 in commission across their first two years. The high end is everyone on month-to-month and still active two years on, at roughly US$360 a month. The low end is everyone on the annual plan. Annual memberships are paid upfront, so if most people choose that option, a good share of the commission will come through when they first subscribe, with the rest depending on future renewals.
Most groups land somewhere in between. What you actually earn depends on plan mix, retention and how often you promote. The point is that it keeps paying, rather than being a one-off fee for a post.
What is a Burst?
A Burst is a routine taken to the next level.
Use our engine to turn it into something with clear goals and outcomes, smart sequencing, realistic timings, practical logistics and clear, jargon-free instructions. Something your audience can schedule, go and do, and feel the benefit of.
It might be based on:
- your ideal morning routine for getting on top of the day
- a weekend reset for when the week has left you cooked
- an evening wind-down for better sleep
- a recovery sequence you wish more of your audience followed
- a practical routine focused on movement, recovery, reflection, or switching off
Most Bursts run from 1 to 2 hours and include 3–6 activities, because that's the range most busy adults can realistically fit into a weekend morning or free afternoon. Longer formats are possible too, including full-day retreat style Bursts where that makes sense.
A morning routine
A structured way to start the day.
Typical setup
Usually 1 to 2 hours, with 4 to 6 activities.
Example
Tim Ferriss Five-Ritual Morning ↗
An evening routine
A structured way to close the day.
Typical setup
Usually 45 to 90 minutes, with 3 to 5 activities.
Example
Self-Compassion Evening ↗
The other routines
The lunch breaks, the weekends, the mid-week slump days.
Typical setup
Varies by cadence. Usually 30 minutes to 3 hours, with 3 to 7 activities.
Example
Running on No Sleep ↗
Not a normal routine
For an 'every now and then' experience: a retreat day, a holiday, a shake-off-winter half-day.
Typical setup
Up to 16 hours, with 3 to 10 activities. We're curious!
Example
Rick Rubin Creative Presence Full Day ↗
Behind the scenes, Bearmore helps refine your Burst for flow, pacing, and overall experience. We create the first pass using your form responses and existing routine content, building it into a Burst concept based on what we know tends to make an experience enjoyable and score highly. From there, your Burst receives a quality score and a difficulty rating, which help show your audience what kind of experience it is, not whether it has somehow passed or failed. We then refine it with you until you are happy with how it looks and feels.
What your audience gets
Once your Burst is live, your audience can see the full routine, schedule it in Bearmore and get activity-by-activity guidance as they do it.
They can
- understand the full sequence quickly
- schedule it for a time that suits
- invite someone to do it with them
- complete it step by step
- share the experience on socials once they're done
It gives your audience a way to spend more time with your content and get more out of it.
If they have a good experience with your Burst, they may then become paid Bearmore members for help with their broader routines, goals, and habits. This is where you make money.
What does working together look like?
How it works
You tell us about your Burst
Takes about 10 minutes.
Complete a short form that takes you through the activity menu, your brief, and a couple of voice prompts, so we can draft something that sounds like you. You can hit save and come back to it anytime. Creative direction stays with you throughout.
We draft the first pass
Built from your form and your existing content.
We use your form responses along with your existing routine content to build a first-pass Burst concept, based on everything we know about what makes an experience enjoyable and likely to score highly.
You're the author
We evaluate it, we don't dictate it.
Together we refine the activities, timings, commentary, and overall feel. Our Burst engine continuously reviews the sequence for quality, logistics, and difficulty as we work on it. The ultimate call on what goes into the Burst stays with you. Bearmore evaluates the Burst; we don't dictate it. We usually only need one 45-minute Google Meet to work through the Burst together.
We package it
Burst page, asset pack, short link.
Once you are happy, we generate your Burst page, asset pack, short link, and assets you copy/paste into Canva. There are examples of these assets below.
You share it
One link takes your audience straight to the Burst.
Your audience clicks through to a dedicated Burst page where they can see the full experience, schedule it, and share it.
We track what happens next
Clicks, conversions, members, commissions owed.
You always have visibility on clicks, conversions, active members, and commissions owed.
How we help get your Burst out there
Your asset pack
When your Burst goes live, Bearmore generates a full set of promo assets across social, email, print and screens. Each one is set up around your Burst, with editable files so you can style them your way.
Try a few different looks.
Use the controls to switch between light and dark mode and test different colour schemes to see how the full asset pack changes.
Each of these versions of your Burst is provided to you as an image plus an editable file you can open in Canva for further personalisation.
Morning everyone,
I thought this might be an interesting addition to Saturday's run:
No pressure, but keen to hear results from those who complete it!
Open the BurstDirectory & in-app listing
Every published Burst is listed in Bearmore's public Burst directory and shows in-app to Bearmore members. Your Burst becomes visible to our audience, not just yours.
Active promotion
Strong Bursts get featured. When a Burst is performing well and enjoyed by those who have completed it, we actively promote it across Bearmore's own channels and marketing.
How do you apply?
Who this is for
This works best with creators whose audience values practical, realistic advice and is sceptical of wellness hype without much behind it.
We're most interested in creators who:
Just want to share Bursts with your audience without making one? There is an affiliate program.
Think your audience would be into this? Let's find out.
The application takes a few minutes. We handle the evaluation, asset generation, and the technical side. You bring the ideas and the knowledge of your audience. Creative direction stays with you.
If we've already been in touch, you're in: use the brief link from our conversation and skip the application. If you're finding this page on your own, the application is the way in. Tell us what you make and who it's for. We reply within two to three days.
You can also just email the founder: am@bearmore.com.
Why Bearmore
Bearmore is a wellbeing app built around evidence-informed activities and practical planning tools, for people with busy lives who want to feel better and get back on track. Not people shopping for wellness aesthetics.
We've assessed 467 research studies to decide what makes it in and what doesn't. Our 1,164+ activity guides are jargon-free and evidence-qualified. When the evidence behind an activity is strong, we say so. When it's mixed or limited, we say that too. That rigour is part of why a quality score from Bearmore carries weight with an audience that sees a lot of wellness content and knows the difference.
The people who find their way to Bearmore are busy adults who want practical results over wellness hype. Many of them are already following creators like the ones we work with best. They want content they can act on, not just content they can learn from.
We are also picking a fight you might recognise: against one-size-fits-all wellness content that gets watched, saved and buried, and leaves people feeling behind. Your practical, contextualised advice is the antidote to that. A Burst just gives it a home that does it justice.